What is British Cycling all about?

British Cycling members are commuters, racers, weekend riders, coaches, leaders and volunteers. More than that though, they are a community of people who believe in the power of the bike and are passionate about the future of their sport. We provide members with exclusive offers and opportunities, peace of mind through insurance and legal support and a collective voice that has created change and improved the environment in which we all want to ride our bikes.

With a bigger and more varied community cycling comes a stronger voice – and this role is all about transformational customer acquisition, while ensuring members are engaged and keen to continue their support because of the difference it makes.

Tell me more

You will need to have a good grasp of planning, implementing and reviewing integrated marketing campaigns, with a strong analytical eye to translate trends into activations. There is real potential to put commercial and partnership working into practice too, by really understanding our audiences and identifying brands who carry the same values.

The role is well supported by an experienced marketing team, including digital, content and planning resources to make membership the star of multi-channel campaigns. And it’s certainly a vibrant time to be joining, with platform development and a clear ambition offering solid infrastructure within which to apply your own creativity.

If this sounds perfect for you, then let’s talk.

The details…

In this role you will focus your energy to:

• Lead the membership growth plan to drive monthly acquisition, retention and revenue targets.
• Create and manage a multi-channel delivery plan, ensuring the right monthly mix of awareness, sales and retention focussed activity.
• Plan and deliver gold medal standard member communications throughout the year; including welcome packs, print and online advertising and event collateral.
• Pursue market leading and highly personalised customer interaction, driving industry leading levels of engagement and customer satisfaction through innovation, digital progress and insight.

All we need from you is…

• Educated to degree level, or equivalent relevant marketing qualification
• Proven experience of delivering campaigns and short-term tactical activity to drive acquisition.
• A solid understanding of customer segmentation and targeting and how these can be applied to drive a desired response. 
• Experience achieving results in a complex, commercial organisation through detail orientation, strong analytical skills and effective budgetary control.
• Sound understanding of digital marketing principles such as Google Ads, Paid Social, Social Media, Content Marketing, and Affiliates.
• A working knowledge of technologies and practices associated with the management of large customer data-sets, including database interrogation, BI, audience segmentation methods and programmatic email software (Dotmailer).
• Ability to write effective copy with consideration to audience receiving the communication.
• Understanding the value and implementation of effective audience segmentation when executing communication strategies.
• Sound understanding of the tools and metrics associated with the implementation of good digital marketing practice.
• Demonstrable understanding of social media channels and an appreciation of the value of content tools and planning tools.
• An interest in or an understanding of cycling.
• Familiarity with the range of technologies involved in the end-to-end customer experience and relationship management, including CRM systems, marketing automation tools, social channel management platforms, customer data platforms, call centre operations and financial batch processing.
• Knowledge and experience of using Crystal Reports, Power BI or equivalent business intelligence tools desirable, but not essential.

To apply, please complete the online application form with your supporting evidence.

We welcome applications from all sections of the community, regardless of age, race, colour, sex, marital status, religion, ethnic origin, nationality, disability or sexual orientation.  Any appointment will be made on merit alone.