The Original Factory Shop (Head Office)

Careers | The Original Factory Shop (Head Office)

We are excited you have visited our Careers page. We are seeking talented individuals that are excellent in their field of expertise and are posed with all potential and skills necessary to help us meet future business challenges.

The Original Factory Shop (Head Office)
Back to careers
This position is no longer available
If you would like to apply to other positions at The Original Factory Shop (Head Office), please return to our Careers Page.
Position not right for you?
Share it with someone you know.

Local Marketing Manager

Reference: APR20247736
Expiry date: 2024-05-16 17:30:00.000
Location: Burnley
Salary: Competitive
Benefits: Company Benefits

Established in 1969, The Original Factory Shop brings big brands at bargain prices to your local high street.

With stores nationwide, our colleagues work as one team and always have fun to bring our customers the thrill of a bargain. We care about our customers and colleagues and strive to get the job done; brilliantly to bringing you best big brands with up to 70% off across fashion, beauty, home & more.

We currently have an exciting opportunity for a Local Marketing Manager to join our busy Marketing team and to support the Senior Brand and Omnichannel Manager to manage the Local Marketing strategy and execution. 

You will be based in the North West of England within commutable distance of our Burnley office, for face to face meeting requirements however we do operate a hybrid working model allowing you to work from home or from our Support Centre. 

Responsibilities:

  • Monitor and analyse competitor activity and trends across all areas of responsibility. 

  • Responsible for the Local Marketing strategy to drive store footfall / local engagement through targeted store activity, for example Loyalty, Charity, Community Partners, Sponsorship, B2B / Local Traders, Local Makers & Creators. 

  • Consult with the Retail Team and other key stakeholders (including Marketing), to ensure the strategy is achievable and measurable. 

  • Consult with the Head of Marketing and Digital Marketing Manager on the strategy for them to execute and deliver targeted localised digital communications. 

  • Execution of in-store & printed collateral included within the Local Marketing plan. 

  • Support the delivery of the VM & POS strategy. 

  • Working with the Property and Commercial team on the roll-out of new stores, ensuring that signage, windows, VM and POS are in line with the overarching strategy, whilst taking into account variances in store location, customer demographics and internal store environment. 

  • Working with the store development team to ensure new stores, refit stores and closing stores are catered to appropriately. 

  • Manage the communication with the new store set up team on Marketing support and key dates. 

  • Manage and execute print marketing (physical comms, including leaflet) communications in line with the overarching marketing strategy, primary focus of driving conversions (in-store footfall, Club and Online). 

  • Oversee and deliver the full critical path from briefing through to distribution, including stakeholder management / approval and store communication. 

  • Plan the pagination (where relevant), using customer and commercial insights, to deliver impact/disrupt, attract attention and drive action (footfall into store / online / App and conversion). 

  • Work with the Commercial Team to agree the most compelling, relevant and targeted product / promo content to achieve the required objectives. 

  • Work with the distribution agency on effective targeting and distribution in line with the strategic goal, continually looking at ways to achieve process and cost efficiencies. 

  • Work with finance to implement controls to measure performance, incrementality and ROI. 

  • Responsible for managing all print needs for the Club including the physical Club cards and scratch cards, executing the full end to end print process as well as working with the Head of Marketing on related promos such as prizes. 


Requirements:

Essential:

  • Project Management and Stakeholder management experience.

  • Ability to multi task in a fast-paced and deadline-oriented environment. 

  • Ability to develop and maintain collaborative relationships with peers and colleagues across the organisation, as well as, internal and external clients.

  • Experience of working with the wider Marketing Team, driving strategies, goal setting and execution. 

  • Self-motivated with critical attention to detail, deadlines and reporting. 

  • Strong analytical, prioritising, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills.

  • Good knowledge & experience of Microsoft Office.

  • Experience of budget management including cost control and marketing effectiveness. 

  • Experience in retail – print, in store and online media.

  • Technical & analytical approach to problem solving.

  • Understanding the customer journey and the importance of omnichannel.

  • Print agency experience.

Desirable:

  • Experience of Local Marketing strategy and management.

  • Experience of printed marketing.

  • Experience of performance reporting and deploying data-driven actions.

  • Experience of digital customer channels and platforms.

  • Out of home media experience.

Benefits of The Original Factory Shop:

  • 25 days holiday plus Bank Holidays
  • Birthday day off
  • Hybrid working
  • Colleague discount
  • Contributory pension scheme
  • Employee Assistance Programme
  • Free life insurance

Please click Apply to start your application. 

For more information about The Original Factory Shop, please go to our website at:  

www.tofscareers.com

 The Original Factory Shop is committed to equal opportunities and it welcomes applications from all who believe they fit the essential requirements of the job.
Back to careers