Reporting into the Head of Digital Products, this role is responsible for setting the strategic direction of our externally focused Email marketing activity. Focusing on increasing reach and relevancy and in growing the number of supporters taking action via email communications.   

Email is a critical communication tool for the RSPB as it delivers a large majority of our digital traffic, it is used to help engage our supporter, increase their awareness and understanding of key challenges facing the natural world and helps drive these supporters align to our causes and to take action for nature.

As a Product Owner within the RSPB, you will be responsible for helping develop an ambitious, focused and measurable product strategy based on sound business and performance data, you will be responsible for the vision of your product and responsible for defining and prioritising a backlog of requirements that deliver valuable, iterative change to your product portfolio.

You will matrix manage and lead a team of cross-functional colleagues to ensure this work is delivered using various methods, including our project management framework alongside the principles of agile and scrum project delivery methodologies. Whilst developing the brand and supporting the priority objectives of the organisation, departments and programmes your channel represents.

This is a digital position and as such can predominantly be conducted remotely, however the successful candidate will be required to attend RSPB's headquarters in Sandy, Bedfordshire on a monthly basis for team meetings.

Essential skills, knowledge and experience:

• Able to demonstrate a working knowledge of systems and software that supports the management of Email, including but not exclusively, Salesforce Marketing Cloud and litmus (Content & Analysis) and Return Path (IP Certification platform).
• Be skilled in project and programme delivery through various agile methodologies to take project ownership and lead projects to deliver continuous and valuable improvement through the product portfolio.
• Competency-based knowledge, understanding email maturity & content optimisation based around behaviours, practices and processes to drive market uptake
• Accountable for utilising insight from a range of sources (Google Analytics and other tools) to develop, implement and improve capability and user journeys that help achieve outcomes and objectives
• An ability to build and maintain strong working relationships across the organisation to help secure buy-in and support for your product vision and priorities
• Be skilled in initiating and presenting a robust testing plan for continued optimisation of key customer journeys to help improve performance and the email product
• Strong working knowledge of audience segmentation to ensure maximised engagement and conversion through email communications
• A good working knowledge of GDPR and PECR principles to provide governance and standards and minimise legal and reputational risk to the organisation
• Able to demonstrate an ability to manage and prioritise multiple objectives, workstreams and communication priorities.
• Strong knowledge of the email industry, latest trends, regularly following within best practice and implementing the latest knowledge and insight to drive email growth.

This is a Permanent, Full Time role. For further information please contact Angus.Young@rspb.org.uk.

As part of this application process, you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

Before applying for this role, we recommend reading through the candidate guidance notes attached to the top of this advert.