We’re looking for a new Senior Campaigning Copywriter to join our Copywriting team.

This position takes a lead role in campaigning communications, using the power of language to drive change and mobilise people to take action. You’ll be responsible for our fortnightly email newsletter for campaigning supporters, called Action for Nature. You’ll be politically engaged, follow the news agenda, and be able to respond to emerging situations.

Working to the RSPB brand guidelines, you will be responsible for ensuring the RSPB's tone of voice, house style and overall brand expression are consistently reflected across the RSPB channel mix - and particularly in our campaigning voice.

You will be an advocate for the section, championing the RSPB’s brand, tone of voice, values and processes with internal and external stakeholders. 

Essential skills, knowledge and experience

• Skills to harness language to drive change and mobilise people to act.
• Ability to distil very complex policy issues into digestible and engaging copy across a range of platforms.
• Ability to write engaging copy for a range of audiences, from existing members and potential supporters to politicians and land managers.
• Flexibility to be able to react to emerging situations and take a long-term strategic view.
• An excellent understanding and knowledge of communications channels 
  and how best to write for each including: print, web, social media, email, digital media and film (scripts and storyboarding).
• You will be comfortable stepping above/outside of your own discipline and taking a shared responsibility for the quality and timeliness of multi-channel communications delivery.
• Confidence to influence peers and colleagues, take a decisive approach, and reconcile conflicting feedback from colleagues to formulate and present creative rationale to achieve buy-in from colleagues.
• Excellent editorial skills and attention to details to ensure content and communications assets are delivered accurately ready for publication. 

This is a Permanent Full-Time role for 37.5 hours per week.

We are looking to conduct interviews for this position from 19th May 2025. For further information please contact caroline.mead@rspb.org.uk.

As part of this application process you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.

We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application. Contact us to discuss any additional support you may need to complete your application.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract. 

Before applying for this role, we recommend reading through the candidate guidance notes attached to the top of this advert.