The Opportunity

An exciting role has arising for a Press Officer to join our dynamic PR Team to help create and implement PR campaigns designed to build and cement London’s reputation as the greatest city on earth. As a Press Officer, you will have the opportunity to work alongside colleagues across the marketing and communications function, plus key external stakeholders to implement the tourism PR strategy and deliver a regular flow of positive media coverage to enhance the city’s international reputation as a top visitor destination and as a centre for business, talent and creativity.

This is a rare opportunity to join a Times Top 100 company, located on the river by Tower Bridge.

Key responsibilities

Media Relations:

• To help devise and implement proactive PR campaigns in support of London & Partners’ business plan with a focus on tourism; providing creative input and ideas and conducting research as required
• Drafting media materials and statements; organising media interviews and interview briefing materials
• Building and maintaining relationships with key journalists, partners, stakeholders and external agencies, including proactively creating and managing media lists
• Pitching media campaigns, stories and interviews to domestic and international journalists
• Facilitating press trips and hosting media visits as required
• Supporting wider marketing & communications teams as required
• Acting as on duty / out of hours press officer as part of the PR team rota

Social Media:

• Utilising specialist knowledge, contribute to the development of London & Partners’ social media strategy
• Compile and implement a programme of content for social media to support the organisation’s promotional and brand objectives
• Monitor and measure the impact of the organisation’s social media activity

Administration:

• Monitor and manage press coverage alongside our two media monitoring agencies and compile coverage reports for high profile projects
• Review media lists and ensure they are upto date
• Compile regular newsletters

You'll Have:

Knowledge and experience

• Solid experience gained in either a busy press office / media relations team, or a background in journalism
• Sound knowledge and understanding of the domestic and international media environment
• Ability to build and maintain a network of media contacts
• An understanding of the issues facing the tourism sector in London and the city more broadly
• Experience of building effective relationships at all levels and managing complex stakeholder relationships

Personal style and behaviour

• Excellent communication skills – verbal & written – with the ability to engage confidently with journalists
• Digital skills, including an understanding and effective experience of using social media platforms
• Excellent interpersonal and negotiating skills
• Strong organisational and time management skills
• Ability to work effectively as part of a high performing team
• Articulate, dynamic, self-motivated and enthusiastic
• An effective and persuasive communicator
• The ability to work under pressure and take initiative
• Passionate about London

You'll Get:

• Flexible working environment including remote working and the opportunity to work in our HQ with great views over Tower Bridge
• To join a Sunday Times Top 100 not-for-profit company and a fast paced, flexible and upbeat environment
• To become part of the London Family and do great things for our City
• 30 days’ holiday in addition to UK public holidays
• Generous company pension
• Performance-related pay plan
• In-house training and development opportunities