Lloyd Motor Group is the largest prestige motor group covering Cumbria, the North East, Lancashire, North Yorkshire and the South of Scotland and has been successfully trading for over 40 years. Privately owned and family run, the company prides itself on its professional yet personal approach in dealing with and supporting its customers and staff, always committed to the communities it serves. Lloyd Motor Group currently has 6 BMW and MINI retailers as well as operating 8 franchise dealerships representing brands including Jaguar, Land Rover, Volvo, Kia, Honda, Honda Motorcycles and Motorrad, and 5 state of the art Bodyshops.

Digital Merchandiser

Do you have the passion and ambition to work in a fast-paced and rapidly changing digital environment within the automotive industry?

An exciting opportunity has arisen to join our BMW/MINI Sales team as a Digital Merchandiser, offering a fantastic entry point into automotive sales or marketing.

Reporting to the Sales Managers and working closely with our head office marketing team, you will generate digital new and used vehicle content to aid the sales team meet monthly and quarterly targets.

Using a combination of Photo, Video and Copywriting technology, you will ensure our cars are presented to a level expected for our Premium Brands.

You'll need to be a confident speaker as you will be regularly recording video voice-overs, providing our customers with the best descriptions of our vehicles.

Your key responsibilities are-

• Stock to be photographed and accompanied with a detailed video walk-around on arrival to the site.
• Upload vehicle content, including videos, images and descriptions, to all digital platforms.
• Liaise with the team to produce accurate vehicle descriptions and attention grabbers.
• Become a Product Genius and a point of contact for digital content on site.
• Generate regular social media content for our Head Office marketing team.

Essential Skills

• Be a great communicator, both written and verbally. In this role, you need to be confident speaking on camera/video.
• Interest in Video and Photography.
• Excellent attention to detail.
• Able to work under pressure independently.
• Self-Motivated.

Desirable Skills

• No Sales or Marketing experience is required as training will be provided; however, an interest in both would be beneficial.
• Experience in copywriting and product descriptions.
• Experience with the Adobe Suite for photo editing.
• Interest in the motor trade.