Permanent – Full-time

We are Chester Zoo, and for over 80 years we’ve been a leading conservation and education charity, and an amazing, award-winning visitor attraction.

We’re also a team of passionate, talented, enthusiastic and expert people, doing everything we can to keep the zoo going, from feeding the animals to discovering new conservation ideas, and giving our 1.9 million visitors an inspirational day out.

We work hard because we love animals, we care about nature, we love Chester Zoo and we want to be the best zoo in the world!

If you think you can help us to achieve that, then we’d love to hear from you.

We currently have an exciting vacancy for a Marketing Manager to join our Marketing team to develop informed, innovative and consistent marketing campaigns which promote the brand values of Chester Zoo and attract visitors.

The Role:

• As directed by the Head of Marketing, provide market research intelligence (including benchmarking) which will be used to inform marketing, organisational and commercial decision making.
• Ensure the consistent delivery of the Chester Zoo brand identity (onsite and offsite) to enhance the reputation of Chester Zoo as a world class visitor attraction and conservation charity.
• Support the Head of Marketing to plan, implement and evaluate marketing campaigns to achieve visitor and financial targets and to promote a range of commercial and educational opportunities. These should make use of all digital and traditional media and tools available to us.
• Support the Head of Marketing to plan, implement and evaluate campaigns to promote awareness and support for Act for Wildlife and our conservation work, using both digital and traditional media.
• Determine the creative approach and choice of media to develop a robust and innovative marketing mix, managing agencies to deliver campaign elements where required.
• Manage suppliers to ensure a high quality service, value for money and adherence to the brand guidelines and within agreed budget.
• Management of the Marketing Officer, Digital Marketing Officer, Marketing Designer and Marketing Assistant.

The successful candidate will have:

• A higher qualification in Marketing (i.e. Degree, CIM Diploma)
• Proven track record in a marketing management role
• Experience of managing an established brand, commissioning design projects and knowledge of print processes
• A good understanding of the advertising and digital media landscape and experience of buying advertising and digital services
• Proven track record in marketing campaign planning and delivery to meet agreed marketing objectives
• Experience of managing budgets
• Excellent people management skills
• Excellent presentation skills
• An ability to apply audience insights and evaluation to the marketing planning process

Hours of work are 40 hours per week from 8.30am to 5.00pm, Monday to Friday with a 30 minute lunch break. Some weekend and evening working may be required, for which time off in lieu will be given.

The salary for this role is £36,013.51 per annum and in addition we offer a range of amazing benefits which can be found at https://www.chesterzoo.org/footer/careers/working-at-chester-zoo.

To apply for this position, please click apply now to provide your current CV and complete the application form highlighting your skills and experience including why you believe you should be considered for our Marketing Manager role.

Closing date for applications is 25 November 2018