This role requires someone with direct experience in Apteco Faststats and Salesforce Marketing Cloud (or a similar tool) for broadcast.

As part of a small but critically important team, you will take responsibility for continuously improving your knowledge of the tools and data sources available, to help develop our data selection capability.  

Reporting to the Senior Campaigns Developer, this role will be responsible for delivering the broad suite of RSPB marketing comms across multiple online and offline channels, providing technical expertise to activity owners, building data selections and advising on the most efficient ways to segment data to achieve the output required. This role is pivotal to ensuring all our personalised communications are relevant and compliant and deliver the best potential response rates whether via financial support or engagement.

As an experienced campaigns developer, you will be expected to provide advice on how to build the most relevant segmentation to maximise response to communications, supporting the principle of test and learn whenever practicable. You will have an appreciation for KPI reporting and will build campaigns with both scalability and reporting in mind.

You will have a positive and collaborative customer service-based approach to working, proactively engaging customers and stakeholders to ensure we deliver their requirements and where possible exceed their expectations. You’ll be able to speak confidently on topics of content variation and personalisation, often taking disparate requirements from non-technical stakeholders and bringing them together to deliver a campaign.

This role holds responsibility for ensuring our communications are data compliant and adhere to both legal and regulatory conditions and the RSPB’s own business data rules. The post holder will therefore need practical experience of applying appropriate exclusions and preference criteria to ensure that compliance is always prioritised for every selection.  

What we need from you

Essentials:

1. Experience of using Apteco Faststats Discoverer and Peoplestage for creating data selections. 
2. Experience of using a broadcast tool such as Salesforce Marketing Cloud and dynamic content within email.
3. Ability to lead on complex campaign delivery, bringing together data, content, and at times, reporting.
4. Strong verbal communication skills to build collaborative customer relationships, especially when dealing with non-technical stakeholders.
5. A methodical, logical, and open-minded approach to development and problem solving, with exceptionally high attention to detail.
6. A thorough understanding of the impacts of General Data Protection Regulation on data selection. 

Desirables:

1. Experience with Apteco Designer is desirable.
2. SQL writing
3. Excel proficiency
4. PowerBI experience 

Additional Information

This is a Fixed-Term role for 37.5 hours per week. - The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.

We are looking to conduct interviews for this role as and when applications come through. For further information please contact -  will.harris@rspb.org.uk.

As part of this application, you will be asked to provide a copy of your CV and complete a short form. If you wish to provide a cover letter with your application, please include this at the end of your CV document upload.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

Before applying for this role, we recommend reading through the candidate guidance notes attached to the top of this advert.